Reading Rentals is an equipment rental firm that has been doing business in Reading, Pennsylvania for over 30 years. Included in our services along with rentals are sales of new and used equipment and supplies, service and repairs to outside equipment, and fastener sales. We are a member of the American Rental Association, Pennsylvania Equipment Rental Association, Keystone Rental Association, Specialty Tool and Fastener Distributors Association (STAFDA), National Homebuilders Association, Pennsylvania Builders Association, and Berks County Homebuilders Association.
 | Reading Rentals has reliable, high quality equipment. |
 | We rent equipment suited to certain job specifications. |
 | Our rental agents are friendly, experienced, and cooperative. |
 | Our rental agents provide thorough instructions on proper use of the equipment to get your job done. |
 | Our rental agents are knowledgeable with meeting your needs and assisting you solve your problems. |
 | Reading Rentals offers on time delivery and pick-up of equipment. |
 | Our convenient location, off street parking and loading dock makes it easy for you to rent equipment. |
 | For customer convenience, we sell merchandise needed to complete your job, such as sandpaper, Senco nails and staples, blades, shampoo cleaner, and kerosene. |
 | We service all equipment after each rental to keep the equipment at top performance level. |
 | Reading Rentals constantly updates equipment and adds equipment to the inventory often. We offer a complete line of equipment for rent and for sale, both new and used. |
Why Rent?
Here are twelve reasons to "think Rental" ...and improve your bottom line
| Minimum Equipment Inventory: Equipment ownership can be very expensive, especially when the equipment is idle, as owned equipment often is. By combining ownership of basic equipment with rental equipment as needed, idle time and cost is minimized. |
| Right Equipment for the Job: Ownership of equipment can add two hidden but very real costs to your job. 1) Inefficiency due to the use of the wrong size or type of equipment, and 2) additional hidden costs of maintenance and repair incurred by using your own equipment. Rental equipment ensures the right equipment for the job. |
| Warehousing: Warehousing sites are seldom needed for rental equipment. We do the storage for you. |
| Breakdowns: Virtually all equipment is subject to breakdown. However, when rented equipment breaks down, it can be quickly replaced by our rental company at no cost to you. Time losses or breakdown of owned equipment are eliminated along with the cost of repairs. |
| Maintenance: Equipment rented includes full maintenance. You need no repair shop, no spare parts inventory, no mechanics, no added maintenance payroll or maintenance record keeping. |
| Equipment Obsolescence: Manufacturers are constantly trying to capture a bigger share of the construction market by designing new, better and faster equipment. Ownership involves the risk of rising wage costs and slower job completion time due to owning equipment that has become slow and inefficient compared to new models. On the other hand, our rental company keeps an updated inventory of the latest type and models of equipment. |
| Disposal Costs: It costs money to sell any type of used or obsolete equipment. Preparing the equipment for resale, advertising, and selling time are important cost factors of ownership that do not occur in renting. |
| Cost Control: Better cost control is possible with rented equipment. Knowing the true costs of equipment owned is difficult. Rented equipment offers you just one accountable cost figure...the cost shown on the rental invoice. |
| Inventory Control: You as a person in business, will find you have less inventory loss due to pilferage when you rent equipment rather than purchase it. Although at first glance this may seem strange, there is a very logical reason for it. The presence of continuous billing on rented items tends to establish accountability for them. It is difficult to establish accountability with a large amount of miscellaneous owned equipment. On the other hand, equipment rented from us, equipment that must be returned at some time, somehow seems to be watched with sharper eyes...and we even call you if the item hasn't been returned by the time you said. A piece that you own could be missing for months without being noticed. |
| Tax Savings: Renting is a direct expense which is important at tax time. Purchased equipment must be depreciated over a period of time. |
 | Conservation of Capital: Renting equipment rather than owning frees capital for other, potentially more profitable uses. |
 | Increase in Borrowing Capacity: The renter generally finds borrowing easier because he has a better ratio of assets to liabilities since the equipment does not appear as a liability on the balance sheet. |
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